WE ARE LOOKING
FOR TESTERS
Why should
you join us?
To pilot our Toolkits #1, #2 & #3
Developing Digital Competencies for the internationalisation of SMEs.
By joining us as a tester you will have access to all project Toolkits in advance and free of charge.
Toolkit #1 will allow internationalisation professionals and VET trainers to acquire proficiency in:
Toolkit #1
1
Using online research tools for target markets
2
Using social media for sales and internationalisation campaigns
3
Using online streaming and matchmaking platforms
4
Using Search Engine Marketing tools
5
Data protection compliance
6
Online benchmarking of competitors on the international scene
Toolkit #2 - Accessible Digital Marketing Techniques
1
How to set up an online presence
2
Ecommerce first steps
3
How to increase traffic to have more sales
4
How to set up an online marketing strategy
5
How to “digitally” aggregate your different sale channels
Toolkit #3 - Organise digital events of internationalization
1
European best practices for online events
2
Insight in the most commons digital tools
3
Strategies to boost participants interactions during an online event
4
Digital Marketing for digital events
6
Swot analysis of digital vs. in-person events
What you need to know before you join:
Our toolkits #1, #2 and #3
have the form of an online course lasting approx. 10 hours each.
We are looking for
35 VET trainers and 35 export managers/internationalisation experts A certificate will be issued upon completion of the course.
Be a tester
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This project has received funding from the European Union’s Erasmus+ programme under project number 2021-1-DE02-KA220-VET-000034657.